A Vision of How Major Events Should Operate

TWE Brasil was founded from hands-on experience in large-scale operations and from the conviction that planning and coordination can completely transform the quality of an event.

The Origins of TWE

TWE Brasil was founded from the experience accumulated over years working directly in the organization and operation of major events in Brazil and abroad. Throughout this journey, it became clear that many projects face challenges not due to a lack of investment or creativity, but because of the absence of structured operational planning and efficient coordination among the different teams involved. From this realization emerged the opportunity to create a company dedicated precisely to this critical aspect of major events: structuring complex mobility and logistics operations with strategic vision, method, and precise execution.

Founded by Felipe Ribeiro and Carla Rezende, TWE represents the consolidation of this professional trajectory into its own structure, capable of applying hands-on experience, detailed planning, and international standards of execution to every project. Since then, the company has worked alongside event organizers, international institutions, and entertainment operations, contributing to the delivery of projects that demand a high level of organization, mobility, and coordination.

The people behind TWE

TWE Brasil was founded by Felipe Ribeiro and Carla Rezende, professionals with complementary career paths developed within the world of operations, planning, and major events.

The combination of hands-on experience in large-scale events and a structural vision for organizing spaces and operational flows forms the foundation of the company’s operating model.

Felipe Ribeiro

Felipe Ribeiro built his professional career working directly in the organization and operation of major events and international projects.

He holds a degree in Advertising and Marketing from ESPM and a Master’s degree in Sports Marketing from Universidad Europea de Madrid. Throughout his career, he has developed a strategic perspective on how large-scale events operate, combining planning, mobility, and audience experience.

Over the past 15 years, he has participated in the structuring and execution of complex operations involving multiple stakeholders, public authorities, mobility logistics, and team coordination in highly demanding operational environments.

At TWE, he leads the company’s strategic development and relationships with clients and partners, while also being directly involved in the planning and execution of operations.

Carla Rezende

Carla Rezende is an urban architect who brings to TWE an analytical and structural perspective applied to the operational planning of events.

Her background in architecture and urbanism allows her to approach each project through the organization of spaces, the circulation of people, the integration of operational areas, and the efficiency of flows — essential elements for the functioning of large-scale events.

At TWE, Carla is responsible for developing processes, structuring operations, and implementing control systems that ensure predictability, organization, and efficiency in project execution.

Her work contributes to transforming complex operations into structured and well-coordinated systems.

Excellence Beyond Operations

TWE Brasil believes that excellence is not only a standard of work — it is a mindset built daily through discipline, consistency, resilience, and commitment.

For this reason, the company supports athletes from Rio de Janeiro who represent these same values in their sporting and personal journeys.

More than a traditional sponsorship, this initiative aims to contribute to the overall development of these athletes by supporting competitions, equipment, and opportunities for personal growth through sport and education.

Athletes Who Embody Our Values

Gabriel Chagas - Jiu Jitsu

A black belt in the master division, Gabriel has built a solid competitive career in Brazilian Jiu-Jitsu, consistently participating in national and international tournaments.

At 42, he stands out not only for his results in competition but also for the respect and admiration he has earned within the sport’s community, being recognized for his discipline, character, and commitment to continuous improvement.

TWE’s support includes uniforms, sports equipment, and incentives for personal development.

Walker Adão - Jiu Jitsu

Walker is a developing athlete who demonstrates exceptional maturity for his age. At 19, he already stands out as a purple belt in the competitive Brazilian Jiu-Jitsu scene, achieving notable results in tournaments in Brazil and abroad.

Recognized for his refined technique and dedication to training, Walker represents a new generation of athletes committed to continuous improvement.

TWE supports his athletic journey by contributing with english class, competition registrations, sports equipment, and initiatives that encourage personal development.

Geovana De Paula - Tennis

A developing tennis athlete in the regional competitive circuit of Rio de Janeiro, Geovana, at 13, has been building her journey in the sport through discipline, consistency, and strong dedication to training.

Her technical development and commitment to a competitive routine reflect the long-term mindset required for growth in tennis — a sport that demands physical preparation, emotional control, and resilience.

TWE supports her athletic journey by contributing to tournament registrations, equipment maintenance, and initiatives that encourage both personal and athletic development.

The Principles That Guide Every Operation

TWE’s values reflect the way we conduct every relationship, every project, and every operation. They guide our decisions, shape our team, and define the standard of behavior expected at every stage of our work.

Commitment Comes First

Transparent relationships, honoring commitments, and clarity in negotiations — especially within complex regulatory environments.

Trust in Motion

Collaborative engagement, with a strategic support mindset and seamless integration with client teams, acting as an operational extension on every project.

Every Mile, Together

Consideration for teams, passengers, partners, and stakeholders, recognizing that the human experience is a central part of the service.

Quality as Standard

Delivery above expected standards, attention to detail, and full accountability for the operation from start to finish.

Well at Work

Even in formal and high-pressure environments, we value positive professional relationships and healthy working environments.

Excellence as a Habit

Inspired by Aristotle’s philosophy, TWE believes that excellence is not a single act, but a habit cultivated daily in every decision, process, and execution.

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